Golf :: essays research papers

Sales and Marketing.After create the growth and get it to work, then you convince the consumer that they maintain always wanted and conduct it. We start with the central that the product is better, and we cam prove to them that it is better. Then we get the captain endorsement, get enough consumers to test it, and figure out what the advertising should reflexion likeSales1. USAa. Off-course. 65% of CGC bussines. In five long time numbers of retail off-course have increased from 1500 to 2000b. On-course. In five eld numbers of retail on-course have increased from 5000 to 7,000i. Do not have time to spend with customers and to sell the products because they are running courses, giving lessons, interchange shirts and renting golf clubs.c. No one client accounted for more than 5% of revenues.d. About 1/3 o off-course shop sold 2/3 of productds an 2/3 of on-course sold 1/3 of productse. Although on-course were considered alert to CGC, the company relied more heavily on off-course shops because the were generally better financiated f. CGC hold a one price policy with all customers Thus, it provided no playscript discounts, whether a customer did $ 10000 or $ 40 million of affair a socio-economic classg. Callaway Golf Sales Company, CGC sold this product to customers via i. regional field representatives, ii. in house telephone salespeopleiii. customer services representatives. h. salesperson divided customers into three groups, A B C. which they visited weekly, monthly or iv times per year depending the importance of the accounti. Outside salesperson i. keep an eye on inventoryii. Running Demo days. 30 40 days per year by each salesperson. These events allowed golfers to compare CGC clubs with them culbs iii. Taking customers ordersiv. Provide customers seminaries v.