Louis Vuitton (LV) in Japan Case Study Example | Topics and Well Written Essays - 500 words

Louis Vuitton (LV) in Japan - Case Study Example All that is required is for Louis Vuitton is to market its products and the customers will naturally come. 2) There are many challenges that Louis Vuitton face in trying to capture a significant portion of the Japanese luxury goods market. Other brands such as Bulgari, Baccarat, Burberry, the Gucci Group, and Salvatore Ferragamo are all trying to get a foothold in the Japanese luxury goods market. In addition to these already established brands, there are always new brands entering the market all the time. One such new entrant was the Swedish brand H&M, which entered the Japanese market in 2008. On the other hand though, Louis Vuitton is well-placed to thrive in the Japanese market because quality is a key factor that the Japanese consumers place emphasis on. Quality is something that Louis Vuitton has much experience in. This is one marketing strategy that may prove to be successful in the Japanese market. 3) Originally, Louis Vuitton was the first foreign luxury brand to enter the Japanese market, and it did so with the need for a Japanese partner. Louis Vuitton decided to open its own subsidiary in Japan, which was something that was unheard of before Louis Vuitton pioneered the concept. The company delegated authority to each individual Japanese store, and gave its Japanese managers control of marketing strategies because they knew the local culture best. However, in 2003, Louis Vuitton decided to change its marketing strategy in order to stay ahead of its competitors. To do this, Louis Vuitton collaborated with a Japanese artist, Takashi Murakami. He designed that year’s spring and summer collection and, as a result, Louis Vuitton’s profits increased by 10 percent. 4) At the beginning of the global financial crisis, it seemed that Louis Vuitton’s sales in Japanese may decrease because of limited spending on the part of consumers. In addition to this, Louis Vuitton’s products are