DECISION MAKING Assignment Example | Topics and Well Written Essays - 1750 words

DECISION MAKING - Assignment Example The main challenge faced by Apple in its decision making process is regarding introduction of new products and services in the market. The premium price charged by the concerned company might create problem for its business operation in the long run. Apple Inc is well known for offering new and innovative products to its customers. The concerned company is constantly engaged in introducing unique products in the market. But the problem faced by the concerned company in delivering its new product is in determining whether the product introduced in the markets fulfils the expectations of its potential customers. The company charges high price as compared to its competitors. Therefore Apple remains in dilemma whether the consumer will consider the unique specification or feature included in the product or will compare the price while purchasing a particular product. The concerned company gained competitive advantages over its competitors in the market. Therefore in order to maintain its brand value and brand equity in the market Apple Inc is required to consider the psychological and behavioral aspects of the customers. The company is focusing only on the high end products, which might create a problem of sustainability of its business operation in long course of time. Apple is required to emphasize on introducing products both for its high end as well as low end consumers in the market. The alternatives considered for overcoming the decision making problem associated with the introduction of new product in the market is to make its premium and high-end products more attractive to its customers. The concerned company is focusing on differentiation strategy for its premium products and low cost producer which will offer an adequate product with low price. The low end product provided by the concerned company to its customers in the market should be charged below its competitor’s price. The list of resources utilized in the