Internet browser market Essay Example | Topics and Well Written Essays - 750 words

profits browser commercialise - Essay ExampleGoogle is another type of search engine which currently garners most of the global market share for search engines across the world. Google sites include Google Chrome. Mozilla Firefox, also a popular preference for Internet users in the unify Kingdom, is an open source web browser.The market shares of the Internet economy in the United Kingdom has undergone signifi peckt changes in the past five years. Prior to 2010, the dominant market draw was the Microsoft-owned, earnings explorer. However, Googles Chrome has come to surpass the net profit explorer with most recent statistics characterisation it as the leader (Haucap and Heimeshoff, 2014, p. 60). As of March 2015, according to statistics by StatCounter, the leading search engines in the net economy of the United Kingdom is Google sitting comfortably at 50.03 percent followed by the former internet giant internet explorer that has 17.93% of the market. The third market leader i s Mozilla Firefox that controls 16.83%of the market followed by safari that controls 9.93%.Opera shop engine controls 1.68% of the market and is in the fifth position. The five comprise the five market giants with the other to the lowest degree known search engines garnering the remaining 4.6 percent.The type of market structure existing for the search engines in the internet economy of the United Kingdom is the imperfect type of market structure. This type of market economy butt also be said to be a monopolistic type of structure. The reason is that the primary market controllers are few (i.e. the five companies mentioned above) with Google Company as the market leader. Furthermore, the number of internet users in the United Kingdom continues growing in number owing to the easy and cheap access to internet providing gadgets such as the mobile phone (Hidalgo and Oviedo, 2014, p. 39). The number is, therefore, Large in comparison to the few companies available that can provide th e service. It, therefore, follows that the companies, mainly