Two Familiar Brands Competing in the local Marketplace Essay

Two Familiar Brands Competing in the go alongical anaesthetic Marketplace - Essay ExampleThis paper will make a comparison between two competing smears Tide and Gain which have strong presence in the local market place of USA. Each brand of P&G is affected by globalization which also includes Tide & Gain. The marketing programs are dissimilar and both brands have different price levels depending on the consumer demand. The price levels range from super premium for top selling products to lower priced products that offer basic advantages only. Tide and Gain are available in legal age of retail stores of USA. Tide has international presence while Gain is served only in the local market of USA. Thus, the prices of Tide vary according to the high and low concentration of global market. Tide and Gain has agonistic relationship with other detergent brands of P&G. Proctor & Gamble (P&G) is recognized as one of the track multinational organizations dealing with consumer products in various segments from beauty to house-keeping. It is an Ohio based smart set headquartered in USA. The parent company is engaged with the marketing of above 300 brands which include beauty products like shampoo, soaps and household products like detergent, toothpaste etc. P&G has strong market share in the segment comprising of detergent and laundry products. to a lower place detergent category, P&G has six sub-brands which operate in the local market of USA. Around 99% customers use minimum of one P&G brand regularly. Hence, it can be stated that P&G does not focus on one brand. Rather, it emphasizes on many brands under the detergent segment. The causal agent is that customers motives for purchasing detergent brands are different and P&G incorporates different functions for their brands. In one brand, bleaching strength be the main priority where in other brands cleaning might be the chief priority. Thus, though parent company is same but Tide and Gain both have their unique identities (Pearson Education, 2011). segmentation Market includes customers and they differ in several ways for example needs, resources, locations, buying activities, and